Working With The Media: Health and Environment Communication
Submitted by Eva.Ramokobala on Fri, 12/09/2008 - 10:08
Publisher:
Health and Environment Alliance
Publisher / Organization Main page URL:
http://www.env-health.org/
Published Date:
2005
Abstract:
This handbook offers a guide to those who want to help media professionals provide reliable information about public health issues. It is based upon experience from the 'other side' of the news desk.
Link to external site:
Working With The Media: Health and Environment Communication 
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Comments
The fact is every specific
The fact is every specific field has a communication code proper for working with media. It takes a code to be professional and to make the information reach the audience in the exact manner that you intend to. Best guidelines in a domain come from people who experienced some issues, found solutions for them, an now there they come in front of us educating us into how to be real professionals and not repeat the same mistakes. When you, for instance, write a press release, you have to know how to explain its utility and benefits to the public and give all due insight.