Bell Bajao: Using Mass Media to Stop Domestic Violence

Publisher: 
Women's Learning Partnerships (WLP)
Published Date: 
2009
Abstract: 
Breakthrough's multimedia campaign "Bell Bajao" (Ring the Bell), urges men to take a stand against domestic violence. The extraordinary campaign, launched on August 20, 2008, has reached over 35 million people throughout India through TV and radio spots, print ads, mobile video vans, and an online presence.

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Inspirational post. This kind of post would bring change in human life. The campaign such as "Bell Bajao" is doing a great job against Domestic Violence. Thanks.

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