Bell Bajao: Using Mass Media to Stop Domestic Violence

Submitted by Eva.Ramokobala on Mon, 09/03/2009 - 16:56

in

Publisher:

Women's Learning Partnerships (WLP)

Publisher / Organization Main page URL:

http://www.learningpartnership.org/

Published Date:

2009

Abstract:

Breakthrough's multimedia campaign "Bell Bajao" (Ring the Bell), urges men to take a stand against domestic violence. The extraordinary campaign, launched on August 20, 2008, has reached over 35 million people throughout India through TV and radio spots, print ads, mobile video vans, and an online presence.

Link to external site:

Bell Bajao: Using Mass Media to Stop Domestic Violence

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