Democratic Alliance

The Democratic Alliance seems to have been able to make better use of technology and social networking tools for their campaign. They have launched their comprehensive digital strategy with online tools such as blogs, facebook groups and twitter. This new form of electioneering using technology allows a way to directly engage with the electorate and DA took it a step further and made use of communicating their policies in IsiZulu.

The DA’s website is in 3 languages i.e., English, Zulu and Afrikaans. Users can access the website on their mobile phones and are able to interact to interact with each other and volunteers are able to organize themselves into online communities. During their digital electioneering strategy launch, the DA leader said they will use every avenue to reach the electorate.