Abstract:
eMarketer forecasts that mobile social networking will grow from 82 million users in 2007 to over 800 million worldwide by 2012.
"This population will comprise current online social networkers who are extending their digital lives to mobile as well as a growing number of mobile-only social networkers," said John du Pre Gauntt, eMarketer senior analyst and co-author of the new report, Mobile Social Networks. "Early reports suggest strong user demand for mobile social networks."
For example, MySpace recorded over 7 million unique visitors to MySpace Mobile in the US in the six months since launch. "It wasn't until we rolled out m.myspace.com that we got a sense of how powerful demand was for MySpace on cell phones," Brandon Lucas, senior director of mobile business development for MySpace, told eMarketer.
