On Monday, 30 July, loveLife launched the second series of Foxy Chix – an innovative radio series on Y-FM (99.2 FM) – that celebrates the power of female friendship, while offering a platform for young people around the country to express their views, be in control of their destinies and make the best choices for their lives.
Foxy Chix is a story of friendship between three teenaged girls - Noni, Jazz and S’bosh - who are navigating challenges similar to those faced by other young girls in communities across South Africa. The Foxy Chix are funny, ambitious, daring and fall in and out of love on their tumultuous journey to womanhood. They embody an attitude that is foxy – and that isn’t just about being sexy – it’s about being smart, bold, outspoken and destiny-bound.
Foxy Chix - a daily, one-minute radio drama series that culminates in a weekly omnibus every Thursday - was launched on Women’s Day 2011 after extensive research was conducted throughout South Africa to fully understand young South African women. It found that girl groups are highly influential among them and highlighted that they yearned to express themselves and have their voices heard. The research also cited various psycho-social and socio-economic issues - such as transactional sex - driving high risk behavior among young women that fuels HIV.
